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Leadership

Leadership Built Across Institutions, Industries, and Enterprise.

NOTYARC brings together institutional strategy, commercial partnerships, brand leadership, and operational expertise to help organizations move from ambitious goals to measurable results.

01Taisha CraytonFounder & Principal02Shareese Bembury-CoakleyChief Brand & Communications Officer03Dawud Crayton Jr., MSBADirector of Operations & Business Development
Taisha Crayton, Founder & Principal
Areas of leadership
EntrepreneurshipBusiness & institutional strategyStrategic partnershipsProcurement & regulatory environmentsWorkforce & economic developmentEconomic mobilityOperational execution
01

Taisha Crayton

Founder & Principal Executive Strategist | Entrepreneur | Former Inaugural Director, Office for Economic Inclusion & Diversity, Harvard University
Executive biography

Taisha Crayton is an executive strategist, entrepreneur, and institutional leader with more than 30 years of experience building businesses, developing strategic partnerships, and leading complex initiatives across the public, private, and nonprofit sectors.

Taisha’s strategic perspective is grounded in firsthand entrepreneurial experience. She founded and scaled a property services and construction management company into a multimillion-dollar enterprise, building expertise in business development, operational design, financial stewardship, and sustainable growth that informs how she connects executive strategy with the realities of implementation.

As the former inaugural Director of Harvard University’s Office for Economic Inclusion & Diversity, she developed and implemented institution-wide strategies across 15 decentralized schools within an institutional procurement environment exceeding $15 billion over four years. Her leadership included building procurement inclusion frameworks, strengthening institutional accountability, developing strategic partnerships, and helping establish the Harvard Construction Academy.

Previously, at the Massachusetts Division of Capital Asset Management and Maintenance, Taisha directed contractor certification and access and opportunity functions within a public construction portfolio of approximately $4 billion. Her responsibilities included contractor eligibility, regulatory compliance, and the administration and enforcement of policies governing access to public construction opportunities.

Taisha also co-created Bridge 2 Trades, a workforce development initiative connecting young people with skilled-trades career pathways through employer engagement, industry partnerships, and hands-on learning.

Today, she leads NOTYARC Management Group, bringing institutional leadership, entrepreneurial experience, and operational expertise together to help organizations translate resources and influence into meaningful economic and community outcomes.

Shareese Bembury-Coakley, Chief Brand & Communications Officer
Areas of leadership
Commercial partnershipsBrand developmentSponsorship strategyStrategic communicationsMedia & executive visibilityCorporate relationships
02

Shareese Bembury-Coakley

Chief Brand & Communications Officer Brand Partnerships Executive | Commercial Growth Strategist | Communications Leader
Executive biography

Shareese Bembury-Coakley is a brand partnerships and business development executive with experience connecting leading brands, entertainment properties, and culturally influential audiences through strategic marketing and commercial partnerships.

Over more than 12 years in brand partnerships, including roles at NBCUniversal, AMC Networks, and Group Black, Shareese has closed more than $100 million in brand partnership revenue. As Vice President of Business Development and Partnerships at CultureCon, she built the platform’s partnership revenue engine, developing corporate relationships, brand experiences, and commercial opportunities connecting organizations with creative communities.

Known for her approach to authentic brand engagement, Shareese combines cultural insight, partnership strategy, and commercial expertise to help organizations strengthen market relevance and build meaningful relationships with their audiences.

At NOTYARC Management Group, Shareese leads the firm’s brand and communications practice, developing strategies that help clients strengthen their positioning, build strategic partnerships, and translate brand influence into measurable business and community value.

Dawud Crayton Jr., MSBA, Director of Operations & Business Development
Areas of leadership
Business developmentOperational strategyFinancial analysisProcess improvementProject coordinationImplementation support
03

Dawud Crayton Jr., MSBA

Director of Operations & Business Development Operational Systems | Financial & Project Controls | Business Development
Executive biography

Dawud Crayton Jr. is an emerging business and operations leader whose financial and analytical background supports organizational execution and growth, with experience spanning financial analysis, operational performance, and data-driven business strategy.

A graduate of Morehouse College with a background in accounting and economics, Dawud earned his Master of Science in Business Analytics from Wake Forest University. His professional experience includes financial analysis and business performance evaluation, supported by a foundation in financial reporting, analytical problem-solving, and operational accountability.

At NOTYARC Management Group, Dawud supports business operations, financial oversight, performance management, and business development. His role focuses on strengthening operational systems, evaluating financial performance, and supporting the execution of client engagements.

Through financial discipline, analytical insight, and strategic thinking, Dawud helps establish the infrastructure necessary for efficient operations, informed decision-making, and sustainable business growth.

The Vision Matters. Execution Makes the Difference.

Whether you’re developing an impact strategy, expanding partnerships, strengthening your brand, or launching a new initiative, NOTYARC brings the experience and operational expertise to help move your priorities forward.

Let’s Build What’s Next →