Recognition That Reflects Experience.
Explore selected media coverage, industry recognition, and professional achievements highlighting the leadership and expertise behind NOTYARC.
Leadership in the News
Independent articles, interviews, and professional recognition involving NOTYARC’s leadership.
Bridge 2 Trades Leadership Recognized by the New England Patriots
A feature on Taisha Crayton’s leadership in developing Bridge 2 Trades, her entrepreneurial journey, and her commitment to creating economic opportunity through workforce development.
Taisha CraytonRead the story →Marketing Against the Grain · September 2026Building Brand Partnerships Through Trust and Cultural Relevance
Shareese Bembury-Coakley shares insights from her leadership at CultureCon on authentic partnerships, audience trust, and commercial strategy.
Shareese Bembury-CoakleyRead the article →Procurement With PurposeAdvancing Economic Opportunity Through Institutional Procurement
A feature examining Harvard University’s approach to economic inclusion, supplier development, procurement strategy, and institutional collaboration during Taisha’s leadership.
Taisha CraytonRead the feature →Spectrum News NY1 · September 2025CultureCon’s Partnership Leadership on The Rush Hour
Shareese Bembury-Coakley, CultureCon’s head of partnerships, discusses the annual gathering of creatives, entrepreneurs, and industry leaders.
Shareese Bembury-CoakleyWatch the Segment →High-Profile Monthly · July 2025Expanding Career Pathways Through Bridge 2 Trades
Construction industry coverage of Taisha’s leadership, Bridge 2 Trades programming, and its collaboration with NEI General Contracting.
Bridge 2 TradesRead the story →Cxmmunity · December 2025The Kickback 2025 Feature: Shareese Bembury-Coakley
How Shareese leads CultureCon’s brand partnerships, with Chase, Cricket Wireless, HBO Max, BET, and Spotify activating for 8,000+ creatives in 2025.
Shareese Bembury-CoakleyRead the feature →The Boston Globe · January 2019Black women get a seat at the table with growing Queens Dinner
Taisha delivered the keynote as CEO of NOTYARC Management Group, then a Bridgewater construction management company.
Taisha CraytonRead the story →Industry Recognition
Professional honors and leadership recognition.
2024 Top 25 Women in Power Impacting Diversity
Taisha Crayton was recognized for her leadership in economic inclusion and institutional procurement strategy at Harvard University.
View the recognition →Shareese Bembury-Coakley honored as a Rising Tide
Cablefax profiles her partnership work at AMC Networks, including first-of-its-kind brand campaigns for BBC America and WE tv.
Shareese Bembury-CoakleyRead the profile → Huntsman Savile Row · JournalHuntsman & Morehouse: The Honors Student Scholarship
Dawud Crayton Jr. named one of five Morehouse honors scholars, each awarded a bespoke Huntsman suit and a $10,000 bursary.
Dawud Crayton Jr.Read the feature →Perspectives & Insights
Published work, interviews, video segments, and forthcoming executive perspectives.
Shareese Bembury-Coakley on Hot Takes
Shareese shares her perspective on brand partnerships and business development.
Watch the Segment →
Build Your Own Way: Demolish Barriers and Discover the Power of You
Taisha’s book on breaking through the barriers that hold people back and building life on your own terms.
- 01Why Impact Strategy Fails Without Execution
- 02Turning Institutional Spending Into Economic Opportunity
- 03The Business of Purpose-Driven Partnerships
- 04Building Programs That Deliver Measurable Outcomes
- 05Why Operational Discipline Matters in Impact Work
Articles will be published here as they are released.
Press releases issued by Bridge 2 Trades and its partners, distinct from independent journalism.
Press release · Bridge 2 Trades · August 20262026 Boston Cohort GraduationBridge 2 Trades celebrates Boston’s next generation of skilled trades professionals.Read the release →Press release · NEI General Contracting · July 2026NEI Expands Workforce Development Through Continued Bridge 2 Trades PartnershipNEI expands its support of Bridge 2 Trades, the Wise Up Foundation program co-founded by Deatrich Wise Jr. and Taisha Crayton.Read the release →
Invite NOTYARC’s leadership to your stage or story.
Keynotes, panels, podcasts, and press interviews on institutional strategy, economic mobility, public-sector policy, commercial brand partnerships, and program execution.
Email us with the event or outlet, date, audience, and topic. Requests go directly to hello@notyarc.com and a member of our team will respond.
The Vision Matters. Execution Makes the Difference.
Whether you’re developing an impact strategy, expanding partnerships, strengthening your brand, or launching a new initiative, NOTYARC brings the experience and operational expertise to help move your priorities forward.
Let’s Build What’s Next →